摘要
农业学术期刊是反映我国农业科学研究成果的信息载体 ,期刊界的激烈竞争给农业学术期刊的发行带来了严重影响。分析了发行量低的内部原因 (如学术性强、读者面窄 ,名牌栏目偏少 ,信息重复、加工粗糙 ,对发行工作重视不够等 )和外部原因 (同类期刊竞争激烈 ,新的媒介发展迅速 ,发行竞争不公平等 ) ,提出了扩大发行的对策 ,即提高对发行量的认识 ,扩大发行渠道 ,加强自我宣传 ,增加信息量 ,增强可读性。
Agricultural academic periodicals are the information media publicizing agricultural science and technology research results. Due to intense competition among periodicals,their distribution volume has been seriously affected. The internal factors affecting the distribution volume includes the academic focus characters,fewer readers,fewer famous columns,repeated information,poor editing work,paying little attention to distribution work,and the external affected factors,includes fierce competition among similar periodicals,rapid development of new media,unfair distribution competition are also analyzed in the paper. The paper puts forward countermeasures for expanding the distribution of academy periodicals,such as paying great attention to distribution work,expansion of distribution channels,enhancing self-propaganda,adding information,strengthening reporting novelties.
出处
《农业图书情报学刊》
2004年第2期85-87,共3页
Journal of Library and Information Sciences in Agriculture
