摘要
对全国综合性医学期刊发行量持续下滑这一现象进行分析。认为其客观原因是同类期刊数量激增、专业性期刊大量涌现及新的信息传播媒介的产生和迅速发展 ,期刊自身的原因主要是读者定位模糊、无名牌栏目、发行措施不得力等。控制发行量下滑的首要措施是进行准确的读者定位 ,同时打造品牌期刊 ,扩大发行渠道等。
The phenomenon of the decline in the distribution amount of comprehensive medical periodicals in China is analyzed. The objective causes for the decline are the sharp increase of the similar periodicals, the tremendous emerging of specialized periodicals and the rapid development of new mediums. The causes also exist in the periodical publishers themselves which are the indistinct positioning of the readership, lack of famous columns and poor distribution measures. The first choice in retarding the decline is to determine the proper orientation of readership. Further countermeasures such as establishing brand periodicals and expanding distribution channels should be applied as well.
出处
《编辑学报》
CSSCI
北大核心
2003年第2期131-133,共3页
Acta Editologica
