摘要
本文从旅游纪念品的定位、误区、开发等方面探讨了金华旅游纪念品开发之路。旅游纪念品的定位要具有地方特色、创意新颖、适应游客的需求。目前金华旅游纪念品尚存在千佛一面、单调低劣、缺乏品牌等缺点,今后应增强大市场营销意识,突出乡土文化内涵,成立同业协会,结合重大时序节庆,利用电视等媒体积极宣传,共创品牌。与金华大旅游发展同步,并成为金华旅游业的强大支柱。
The paper probes i nto the way of developing tourism souvenir in Jinhua from the aspects of fixed position ,existed error-zone and future development.The fixed position of the sou-ven ir should have local characteristic,novel creativity,and suiting to the demand ing of tourists.At present,the tourism souvenir in Jinhua has many weaknesses such as being too similar,bald and low-grade,lacking of the brands,etc.So in the future days,the paper requests building up the consciousness of marketin g,popping out the connotation of the local culture,building the business asso ciation,combining the important festivals,utilizing the media of TV to propag andize actively and create the brand jointly,developing with Jinhua grand touri sm neck by neck,and becoming a powerful prop of Jinhua tourism industry.
出处
《金华职业技术学院学报》
2003年第4期73-76,共4页
Journal of Jinhua Polytechnic
关键词
金华市
旅游纪念品
市场营销
品牌建设
媒体宣传
市场定位
tourism souvenir
fixed position
develop
create
characteristics(Jinhu a TONG Commercial Firm of Meats Foodstuff)(Jinhua College of Profession and Te chnology)(Jinhua Toursim ureau of Jindong District)
