摘要
钟祥旅游资源十分丰富,土特产品种类较多,民俗文化特色鲜明,旅游产业发展迅速,拥有开发旅游纪念品的良好基础。但钟祥旅游纪念品的开发却明显滞后,现仍处于简单开发阶段。钟祥旅游纪念品开发的思路是,从资源导向向市场营销导向发展,区分三个层次,分二个阶段,走"普品、名品、精品"逐步完善之路。现阶段可选取楚文化、凤型雕塑、长寿文化、植物盆景、字画书籍光碟、土特产作为开发重点,推出长寿系列、楚文化系列、竹木制品系列、雕塑盆景系列等旅游纪念品。
Zhongxiang city is rich in tourism resources, which provides a good foundation for development. However, the development of tour souvenir of Zhongxiang city is obviously lagging just on the simply - developed stage. Therefore, We should change our thinking tour souvenir behind and is on development of tour souvenir of Zhong xiang city from the resource - oriented direction to market - oriented direction, and divide the whole development into three levels and two stages. On the current stage, it is proper to take the Chu culture, Longevity culture, Phoenix -like statue, Potted landscape, Special local product as the key products and promote a series of products.
出处
《荆门职业技术学院学报》
2008年第12期77-81,共5页
Journal of Jingmen Technical College
关键词
旅游纪念品
开发
原则
思路
体系
tour souvenir
development
principle
thinking
system
