摘要
跨文化管理是公司跨国经营的必然 ,并随着经济全球化推进日益成为重要课题。文化因素决定经营成败 ,要实现跨文化的有效管理 ,核心在于解决文化冲突。管理过程中要正视文化差异对市场选择、产品服务、进入方式与制度成本的影响 ,并制定相应策略 ,或忽略和缓和文化差异 ,或适应和利用文化差异。经济全球化正在推动文化全球化 ,跨国公司的企业文化也会由差异走向趋同。
cross-cultural management is a trend of corporation management in the background of cross-country operation. With the advent of the time of economic globalization, it increasingly becomes a very important topic, as the culture is one of the decisive factors for the success of corporations. To effectively manage cross-culture in the corporation, we must regard solving cultural conflict as the key. In the process of the management, we must pay more attention to the influences of cultural difference to the market selection, product service, entrance mode and system cost, and accordingly formulate a correct strategy, or ignore and reduce the cultural difference, or adapt and make use of it. Because economic globalization is bringing cultural globalization, the culture in the cross-country company will fuse from differences.
出处
《武汉大学学报（哲学社会科学版）》
北大核心
2003年第6期725-728,共4页
Wuhan University Journal：Philosophy & Social Science
关键词
管理
跨文化
全球化
management
cross-culture
globalization
