摘要
短信潜在的巨大的广告价值越来越引人注目。随着手机从普通移动电话向广义无线通讯的转变,短信广告作为一种新兴广告媒体必将大有作为。本文首先从短信广告的发展现状入手分析,接着分析了短信广告的独特优势,再进一步分析了短信广告现阶段的发展阻力,最后提出了其解决途径———许可证的获得。
The latent and enormous advertisement in mobile phone value is more and more arrestive.Face the change of the broad sense lead-in communication from the common ambulation telephone along with the cellular phone,the mobile phone advertises to be used as a the newly arisen advertisement medium wills be big to have the conduct and actions necessarily.This text first from the short development present condition that the letter advertise to commence the analysis,analyzing the special advantage that mobile phone advertise immediately after,furthering analyzed again the mobile phone advertise the current development resistance,putting forward the winning of its solution path-permit finally.
出处
《华东经济管理》
2003年第6期110-112,共3页
East China Economic Management
