摘要
移动商务在市场预期与实际表现之间存在差距;作为移动营销主要手段的短信广告使用泛滥、效果负面。针对中国小商品城的实际需求,运用基于位置的服务理念,从应用场景、功能模块及商务模式这三个层面设计了一套移动顾客导购系统。
Mobile commerce fails to meet the market expectation in several aspects. As the major means of Mobile Marketing, advertising SMS is misused and get only negative effect. A mobile customer shopping guide system is designs to meet the demand of China Commodity City, using location-based conception. The design is explained in a detailed way with usage scenario, functional module and business model.
出处
《科学技术与工程》
2009年第3期713-716,共4页
Science Technology and Engineering
关键词
移动商务
移动营销
基于位置的服务
mobile commerce mobile marketing location-based service
