摘要
文章基于定量评价的理论和方法,从不同角度,不同层次对绍兴的文化旅游资源进行综合评价,并以旅游市场需求为导向,以绍兴文化旅游资源特色为依托,充分考虑区域旅游发展战略的影响,来确定绍兴旅游文化形象定位,进而提出发展绍兴文化旅游业的基本构思。
The theoretical base for this article is the method of quantitative evaluation.It is refered to as a tacitic with which we make a comprehensive evaluation different levels and different angles.on the cultural and tourist resources in Shaoxing.At the same time,we must,with all the tourist resoruces we have,set our compass at the direction of market demand,make an overall consideration for the influence of regional tourism development.And thus can we determine what the image of Shaoxing tourist culture would be and further can we set out the primary conception of the development of culture tourism in Shaoxing.
出处
《华东经济管理》
2003年第6期24-27,共4页
East China Economic Management
