摘要
结合当前国家高度重视文化旅游发展的历史机遇及绍兴旅游资源特点,阐述绍兴发展文化旅游的必要性。对绍兴文化旅游发展过程中存在的问题进行分析,提出绍兴发展文化旅游的可行性对策:重塑文化旅游形象,大力宣传文化名城;实施文化旅游目的地品牌化经营战略;打造现代旅游资源作为传统文化旅游资源的有益补充。
Combining with the historic opportunity of China attaching great importance to the development of cultural tourism and characteristics of Shaoxing tourism resource, the need for the development of culture tourism in Shaoxing is described. Through the analysis of the existing problems in the process of the development of culture tourism, some feasible countermeasures for the development of culture tourism of Shaoxing city are put forward： reshaping the image of cultural tourism, and vigorously promoting the cultural city; implementing brand management strategy of cultural tourism destination; building modern tourism resources as useful supplement to traditional cultural tourism resources, etc.
出处
《沈阳大学学报（社会科学版）》
2013年第4期455-457,共3页
Journal of Shenyang University:Social Science
关键词
绍兴
文化旅游
旅游发展
Shaoxing culture tourism tourism development
