摘要
笔者通过文献检索与登陆图书馆网页查询两种方式对我国高等农业院校图书馆的信息服务及市场营销的现状进行较为全面的调查 ,分析了其不活跃的原因 ,并对开展信息服务和市场营销的必要性与紧迫性进行了探讨 。
The current situation of information service and marketing in agricultural university libraries in China has been investigated by retrieving documents or by inquiring the website of libraries The paper also analyzes the reasons of inactive situation The necessity and emergency of developing information service and marketing has been discussed The paper has also put forward strategy for information service and marketing
出处
《农业图书情报学刊》
2004年第1期43-46,共4页
Journal of Library and Information Sciences in Agriculture
关键词
中国
高等农业院校
图书馆
信息服务
市场营销
agricultural universities
libraries, information service
information marketing
