期刊文献+

基于旅游者认知的旅游目的地印象管理 被引量:11

Impression Management of Tourism Destination based on Tourist Cognition
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摘要 旅游者对旅游目的地印象的形成是建立在对目的地综合评价的基础上的。在旅游目的地的全部感受是旅游目的地印象好坏的基石,旅游目的地印象的形成伴随着旅游认知的全过程,因此研究旅游者认知对于旅游目的地的印象管理具有十分重要的指导意义。 Tourists′ impression on destinations is based on the systematical evaluation of destination information. All the feelings in tourism destination decide the impression of the destination whether it is good or bad. The research on tourist cognition places important help on directing impression management of tourism destination.
机构地区 华侨大学旅游系
出处 《桂林旅游高等专科学校学报》 2003年第5期54-57,共4页 Journal of Guilin Institute of Tourism
关键词 旅游者 旅游目的地 综合评价 旅游认知 印象管理 tourist cognition impression management tourism destination
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参考文献9

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二级参考文献72

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