摘要
日益激烈的市场竞争迫使企业重新调整战略,由以往注重市场份额转变为关注顾客份额。实施CRM是企业对客户关系进行管理,提高顾客份额的一种有效手段,它在诸多方面为企业创造价值。而要想成功地实施CRM,就要求企业真正地理解CRM的内涵,并做好相关工作。
Fierce competition compels enterprises to change their strategies,namely,enterprises should pay attention to Customer share rather than Market share.By implementing CRM enterprises can manage customer re-lationship effectively and raise their Customer share.Moreover CRM can bring values to enterprise in many as-pects.In order to implement CRM successfully , enterprise should truly understand the meaning of CRM and do the essential work.
出处
《价值工程》
2003年第6期31-33,共3页
Value Engineering
