摘要
本文分析了什么是大学市场行为 ,大学市场行为的表现 ,重点分析市场行为对大学虽有积极的影响 ,但把大学完全交给市场支配是很危险的。最后阐明了我国要在市场经济时代守望大学精神 ,政府必须发挥积极作用。
This paper analyzed what marketing behavior of university is, and its display.The paper stressed that it's very danger to let market control universities completely although marketing behavior has active effectiveness. Government must exert positive role in order to guard universities' spirits in market economy age.
出处
《现代大学教育》
2003年第5期22-24,共3页
Modern University Education
