摘要
如今我国企业所面临的营销环境正发生着翻天覆地的变化,企业为了生存,其营销策略必须有所创新。作者就营销策略的创新进行了初步探讨:企业的营销观念必须创新;企业必须重视市场调研工作;企业必须打造自己的强劲品牌;企业必须引进和培养高素质的营销人员;企业为了站稳市场,必须要优化终端。
The marketing e nv ironment facing China' s enterprises is undergoing a tremendous change in which enterprises should apply innovation to their marketing strategy.The author argue s that enterprises should innovate in the marketing conception and attach great importance to marking investigation.Meanwhile,enterprises should also build thei r famous brands and actively employ and train highly qualified marketers.To oper ate steadily in the market,it' s also vital to optimize terminals.
出处
《北京理工大学学报（社会科学版）》
2003年第2期68-70,共3页
Journal of Beijing Institute of Technology：Social Sciences Edition
