摘要
市场细分已经成为我国营销成熟企业普遍采用的品牌策略。但具体到体育市场,许多企业特别是体育用品生产型企业并未对此引起足够的重视。运用综合分析法和案例分析法,简要阐述了体育市场细分的概念和基础,体育市场细分的作用、原则,以期对相关体育企业发掘新的市场机会并取得良好的经济效益有所帮助。
Classfication of market has been one of the brand strategies generally applied by the enterprises that have matured sales skills. But as far as in the Physical Education （P. E. ） market, many enterprise, especially P.E. artcles manufacturing ones, haven＇t paid enough attention to this. By using the methods of comprehensive and case analysis, this article states the definition and foundation of elaborate calssfication of P.E. market, and it also sets forth the function, principle, procedure and basis of elaborate calssfication of P.E. market, in order to help related P.E. enterprise to develop new market opportunities and get excellent economical effects.
出处
《军事体育进修学院学报》
2006年第4期11-13,共3页
Journal of Pla Institute of Physical Education
