摘要
在媒介的资源链接与集团化发展中 ,媒介竞合顺应产业逻辑的需求实现规模化整合。在头绪纷繁的竞合现象之下 ,却存在着开拓与跟进、广告利益、产业结构、管理与体制 。
On the developing of media wealth joining and groupin g, media rival combination conforms to the demand of industrial logic and realizes the standardization. Under a confused train of thought, there hide many conflic ts and clashes, such as opening and enterprising, advertising profit, industrial structure, management and system, etc.
出处
《娄底师专学报》
2003年第3期33-35,共3页
Journal of Loudi Teachers College
关键词
媒介
竞合
冲突
media
rival combination
conflict
