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网络时代的报业创新:华尔街日报欧洲版的启示

Innovation of Newspaper in Internet Era:The Inspiration of The European Edition of The wall Street Journal
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摘要 本文采用生态位和满足的分析工具对欧洲华尔街日报在网络时代的竞争环境中所采取的策略进行解析,为机构和受众的关系提供一个个案解释。 The article analyzes the competition strategies of the European of edition of The Wall Street Journal in the situation of internet era with the theory of ecology and satisfaction, and puts forward a case study for the institutes and the audiences.
作者 李雪
机构地区 扬州大学新闻与传媒学院
出处 《新闻界》 CSSCI 北大核心 2009年第6期15-17,共3页 Journalism and Mass Communication
关键词 媒介生态位 媒介竞合 报业创新 media ecology competition and cooperation of media innovation of newspaper
分类号 G216 [文化科学—新闻学]
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参考文献10

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  • 3Dimmick, J., Kline, S., & Stafford, L. (2000). The Gratification Niches of Personal E-mail and the Telephone: Competition, Displacement, and Complementarity. Communication Research, 27(2), 227-248.
  • 4Dutta-Bergman, M. J. (2004). Complementarity in consumption of news types across traditional and new media. Journal of Broadcasting and Electronic Media, 48, 41-60.
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  • 9Reagan, J. (1987). Classifying adopters and non-adopters of four technologies using political activity, media use and demographic variables. Telematics and Infomatics(4), .3-16.
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新闻界
2009年 第6期

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