摘要
形象建设是竞争的高层次战略 ,期刊社良好形象的构造既是期刊竞争的重要手段 。
Image construction is a high level strategy in competition. Good image construction of periodicals companies is both an important manner and in need of development.
出处
《重庆工商大学学报（社会科学版）》
2003年第1期158-160,共3页
Journal of Chongqing Technology and Business University：Social Science Edition
