摘要
分析CIS战略的文化内涵及其对树立企业形象的独特功能，结合国内外包括出版业在内的企业实施CIS战略的成功案例，论述中国出版产业全面导入这一全新文化理念的可行性、必要性和紧迫性，对具体实施细则予以了初步阐释。
This thesis makes an exposition on the feasibility, nec essity and urgency of carrying out a newest cultural idea─—the strategy of Cor porate Identity System in publishing industry in China overall, by analysing the cultural intension of the strategy of CIS and its special function of establish ing the images of enterprises, and by studying some successful examples of carry ing out the strategy of CIS in enterprises including publishing industry not onl y in China but also in some other countries. The author has a preliminary explan ation of how to carry out the strategy of CIS concretely.
出处
《暨南学报（哲学社会科学版）》
CSSCI
2000年第6期114-119,共6页
Jinan Journal(Philosophy and Social Sciences)
