摘要
介绍了一种基于粗糙集理论提取关联的数据挖掘方法,并给出它在电子商务中的应用以及数据挖掘的全过程和示例,指出作为一种决策支持技术,它可以用来提高企业的决策效率和决策可信度,从而为企业赢得一定的竞争优势。
This paper introduces a data mining method based on rough set theor y for extracting association rule and ives its application in electronic commerce and some typical examples of the whole procedure of data mining, and points out that, as a decision supporting technique, this method can be used to improve the decision's efficiency and reliability for the purpose of winning a certain comp etitive superiority for enterprises.
出处
《科技情报开发与经济》
2003年第7期175-177,共3页
Sci-Tech Information Development & Economy
关键词
电子商务
数据挖掘
粗糙集
关联规则
electronic commerce
data mining
rough set
association rule
