摘要
本文结合“龙谷丽人”品牌创建的实践 ,阐述茶文化应用在茶产业品牌开发、品牌推广以及品牌经营过程中的必要性和有效性 。
Based on the practice in creating the brand “Long Gu Li Ren', this paper expounds necessity and availability of tea culture when it is applied to brand development, brand extension and brand management. It points out that application of tea culture is an important way to develop brand economy of tea industry.
出处
《浙江树人大学学报》
2003年第4期18-21,共4页
Journal of Zhejiang Shuren University
