摘要
在当前市场经济的条件下,对电力市场营销的作用和电力市场营销的特点、方法和急需解决的问题进行了科学的阐述,提出了强化营销理念的重要性。就选择正确的电力市场营销策略,满足社会需求,扩大电力销售,提高电力企业效益等问题进行了详细论述。
The role,special features and essociated problems meriting immediate attentions of electric power marketing under the present market oriented economy conditions are discussed on a rational bassis with emphasis on the importance of reinforcing marketing ideology. How to select the right electric power marketing tactics to satisfy social demands and further promote sales of eledric power to improve the productivity at electric power enterprises are discussed in detail.
出处
《黑龙江电力》
CAS
2003年第3期231-233,共3页
Heilongjiang Electric Power
关键词
电力
市场营销
营销理念
营销策略
electric power
marketing
marketing idedogy
marketing tacties
