摘要
网络营销作为一种全新的营销方式,与传统营销方式相比具有传播范围广、速度快、无时间地域限制、内容详尽、形象生动、双向交流、反馈迅速、无店面租金成本等特点。网络营销更为企业架起了一座通向国际市场的绿色通道。在网上,任何企业都不受自身规模的绝对限制,都能平等地获取世界各地的信息及平等地展示自己,为中小企业创造了一个良好的发展空间。网络营销能使消费者获得比传统营销更大的选择自由,有利于节省消费者的交易时间与交易成本。
Network has obvious advantages compared with traditional marketing way as a kind of brand-new marketing way. Through it, the enterprise enters any market of country very convenient and swiftly. Network erect green channel to international market. Any enterprise can obtain information from all parts of the world indefinately and show oneself equally on the net, this creates a piece of extremely good development space for small and medium-sized enterprises. Network marketing can lessen transaction time and transaction cost effectly.
出处
《哈尔滨商业大学学报（社会科学版）》
2003年第4期75-77,共3页
Journal of Harbin University of Commerce:Social Science Edition
