摘要
网络营销是以互联网为营销环境传递营销信息,开展商业服务信息化的过程。分别对网上信息发布、网上调研、网上采购、网上商场四个层次进行了详尽的分析论述,以期进一步完善网络营销环境。同时,对商业企业开展网络营销的策略和方法进行了探索。
According to the characteristics of cyber marketing, this thesis puts forward that there are four gradations when an emporium develops online marketing i.e. Issue Information on Internet, Investigation and Study on Internet, Electronic Ordering System and E-Shop, etc. It concentrates on exploring the tactics and methods of how to develop cyber marketing in an emporium.
出处
《商业研究》
北大核心
2003年第1期128-130,共3页
Commercial Research
