摘要
关系营销是适应现代市场经济发展的一种新的理念,也是企业做好经营工作的一种新思路。本文就其概念、方法、企业内部工作要求,实施策略等方面进行论述。
The relational marketing is a new concept emerged as the requirement of the development of modern market economy and is also a new idea for the enterprise in the business management. This paper is focused on the concept, method, inner work request and implementation strategy of the relational marketing.
出处
《有色冶金设计与研究》
2003年第2期77-79,82,共4页
Nonferrous Metals Engineering & Research
关键词
企业
关系营销
CRM系统
CS策略
顾客让度价值
技术创新
Relational marketing, CRM system, CS strategy, values conceded to the customer, technical renovation
