摘要
关系营销于20世纪80年代提出,于90年代得到广泛的认可。它是随着经济技术的发展和竞争的日益激烈逐步发展起来的,成为市场营销领域近年来热门的话题。本文分析了企业实施关系营销的意义,并提出了企业实施关系营销具体策略。
Relational marketing and propose in the eighties of the 20th century, were approved by the extensive one in the 1990s, it is with development of economic technology and the developing fiercely progressively day by day of the competition, become the hot topic in recent years of the marketing field. This text analyzes enterprise implement meaning, relation of marketing;Propose enterprise implement concrete tactics, relation of marketing.
出处
《价值工程》
2006年第1期48-50,共3页
Value Engineering
关键词
关系营销
市场
企业
relational
marketing
marketing
enterprise
