摘要
论述期刊地位、期刊类别和期刊所属行业是影响科技期刊广告经营的基本因素,阐明广告发布应遵循的基本原则以及开展广告经营活动的若干技巧。
Periodical status and the sort and sector it belongs to are the essentials affecting advertisement management of sci-tech periodicals. Principles and several skills about advertisement management are expatiated on.
出处
《编辑学报》
CSSCI
北大核心
2003年第3期214-215,共2页
Acta Editologica
