摘要
成功的期刊,其成功的原因来自于成功的市场定位和精妙的选题内容,提出准确的读者定位、编辑定位、广告定位是期刊实施精品战略的基础,是吸引读者、聚拢作者和广告商的关键。
For a successful journal, its successfulness comes from a successful market positioning and smart adoption of the contents. This paper proposes that the positioning for readers,editors and advertising are the fundamentals to carry out a well-known brand strategy for journals, and the key to attract the attention of the readers, authors and advertising businessman.
出处
《武汉理工大学学报（社会科学版）》
2005年第4期655-656,共2页
Journal of Wuhan University of Technology:Social Sciences Edition
关键词
读者定位
编辑定位
广告定位
期刊品牌
eaders positioning
editors positioning
advertising positioning
well-known brand of journals
