摘要
本文首先从国际背景的角度提出了品牌国际竞争时代已经到来这一基本结论,然后比较分析了中外知名品牌的差距及其原因,并阐明了品牌竞争力提升的一系列对策,最后就品牌竞争力管理等问题进行了较深入的思考。
From the international background perspective,the paper puts forward the basic conclusion that China has entered and international era of brands' competitiveness from an international view,then comparatively analyzes the gap and its reasons between Chinese and foreign top brands,and expounds some tactics to improve brands' competence.Finally,the author ponders deeply on the issues such as the management of brands' competitiveness.
出处
《软科学》
北大核心
2003年第3期93-96,共4页
Soft Science
