摘要
我国假日体育经济主要由运动服装、装备、器械的销售;体育竞赛表演;体育旅游;体育场地、场馆等设施的开发利用4大类构成,在假日经济的刺激下呈现出繁荣景象,但也受到经济基础、社会环境和消费观念等因素的制约。建议加大媒体宣传力度,规范假日体育市场,建立完善的假日体育咨询机构。
Sports holiday economy is made up of the sales of sports wears,equipments and apparatus,the sports competition and performances,sports tourism and the opening up and utilization of the sports fields and gyms. The sports market becomes prosperous under the stimulus of the holiday economy that is restricted by the economic condition,social environment and peoples ideas of consumption. Therefore,publicity of the media should be strengthened. Holiday sports market should be standardized and the consultation institutes should be set up.
出处
《武汉体育学院学报》
CSSCI
北大核心
2003年第2期20-22,共3页
Journal of Wuhan Sports University
关键词
假日体育经济
发展现状
对策
sports holiday economy
the present condition of development
countermeasures
