摘要
针对近年来国内旅游主题公园在发展过程中所出现的投资回报率低、生命周期短、分布不平衡等问题 ,提出了一种新的资源文化导向型的主题公园发展模式 :这种主题公园不一定要有很高的市场门槛和大量的投资 ,而必须以相应的自然景观资源为依托 ;其主题策划要深刻挖掘文化底蕴 ,产品应向体验经济方向发展 ,从而有效避免主题公园在传统模式下发展所出现的种种问题 .最后 。
In view of the questions in tourism development of the theme park,such as low income,short life,unbanlance distributed and low return,a new development model is put forward,which is guided by resource and culture.It is not necessary to build a theme park by a large market and a lot of money.This model suggested that it must depend upon some kind of nature resources to build a theme park,at the same time,it must tap culture deeply in planning theme and the products should develop for knowledgeable and experienced type.So all the problems existing in original model can be avoided.At last this idea is proofed by an example.
出处
《西北师范大学学报（自然科学版）》
CAS
2003年第2期76-79,共4页
Journal of Northwest Normal University(Natural Science)
