摘要
产品生命周期可分为5个阶段:开发期、介绍期、成长期、成熟期和衰退期。不同阶段有不同的特点,对现金流的要求也不一样。作为企业的财务经理,应预测出产品生命周期每一阶段的现金流的情况,并及时确定和转变策略,实现公司财富最大化。
The lifecycle of products can be divided into five stages-developing stage, introducing stage, growing stage, maturing stage and declining stage with different characteristics of their own and with different requirements for cash flow. Financial managers of enterprises should estimate the conditions of the cash flow in each stage of product lifecycle and decide and change strategies to realize the maximization of company wealth.
出处
《重庆工学院学报》
2003年第1期72-74,91,共4页
Journal of Chongqing Institute of Technology
