摘要
在全球能源结构变化及天然气市场化进程中,天然气市场的由原来的“供方主导型”转向“供求双向互动型”。文中以新供求视角下需求端、供应端变化特点为基础,对客户需求、供需协作难度加大、市场竞争多元化的现象进行分析探讨。从而形成大数据下的客户洞察、个性化方案制定、动态化风险控制、协同生态创建的客户管理新模式,并就组织能力、技术支持、互助合作、政策匹配等问题给出解决方案,旨在为相关天然气公司提高自身客户服务水平提供建议。
In the process of global energy structure changes and natural gas marketization,the natural gas market has shifted from a"supply led"model to a"two-way interaction between supply and demand"model.Based on the characteristics of demand side and supply side changes from the perspective of new supply and demand,this article analyzes and discusses the phenomenon of increased difficulty in customer demand,supply and demand cooperation,and diversified market competition.Thus,a new customer management model is formed under big data,which includes customer insights,personalized plan development,dynamic risk control,and collaborative ecosystem creation.Solutions are provided for organizational capabilities,technical support,mutual assistance and cooperation,policy matching,and other issues,so as to provide suggestions for relevant natural gas companies to improve their customer service levels.
作者
颜恩泽
YAN Enze(Jiangsu Branch of PetroChina Kunlun Gas Co.,Ltd.,Nanjing,Jiangsu,211111,China)
出处
《智能城市应用》
2026年第2期101-104,共4页
Smart City Application
关键词
新供需视角
天然气市场
客户管理
new supply-demand perspective
natural gas market
customer management
