摘要
在数字媒介与平台经济深度融合的背景下,青年的消费实践呈现出高度媒介化的特征。媒介不再只是消费信息的传递渠道,更通过算法、场景与交互机制深度嵌入日常生活,重塑消费的逻辑与体验。本研究采用扎根理论方法,对15名青年进行深度访谈,旨在探讨青年在媒介化消费场域中主体性重构的图景。研究发现,平台通过算法诱导、场景制造与电子支付构成一套精细的规训机制,持续激发并引导青年的消费欲望,导致其在行为、情感与财务层面陷入主体异化。基于对异化困境的反思,青年发展出多元抵抗策略,包括自我赋能、话语解构、充分决策与社群支持,以寻回消费自主权与意义掌控。然而,青年实施抵抗的过程充满内在张力:自我博弈、意义质疑与社交困扰等困境,致使其主体性呈现不断摇摆的状态。青年媒介化消费中的主体性困境揭示了在消费社会中实施抵抗的结构性挣扎,其启示在于消费主体性的重建应导向一场关乎“如何生活”的持续性反思与生活哲学实践,在批判性审视媒介逻辑的同时探索与自身价值相契合的本真生活风格。
In the context of the deep integration of digital media and the platform economy,youth consumption practices exhibit highly mediated characteristics.Media no longer merely serve as channels for transmitting consumption information;instead,they are deeply embedded in daily life through algorithms,scenarios,and interactive mechanisms,reshaping the logic and experience of consumption.This study adopts the grounded theory method to conduct in-depth interviews with 15 young individuals,aiming to explore the reconstruction of their subjectivity within the field of mediated consumption.The findings reveal that platforms constitute a sophisticated disciplinary mechanism through algorithmic inducement,scenario creation,and electronic payments,continuously stimulating and guiding consumption desires,which leads to the subjectivity alienation of youth at behavioral,emotional,and financial levels.Based on reflection on this alienating predicament,young people develop diversified strategies of resistance,including self-empowerment,discourse deconstruction,deliberate decision-making,and community support,to pursue consumption autonomy and meaning control.However,the process of enacting such resistance is fraught with internal tensions:dilemmas such as self-struggle,questioning of meaning,and social anxieties cause their subjectivity to remain in a constantly oscillating state.The subjectivity predicament in youth mediated consumption reveals the structural struggles inherent in enacting resistance within consumption society.The implication is that the reconstruction of consumption subjectivity should be oriented toward a continuous reflection and practical philosophy of life concerning“how to live”,exploring an authentic lifestyle aligned with one′s own values while critically examining the logic of media.
作者
雷朋
李瑞宁
Lei Peng;Li Ruining
出处
《天府新论》
2026年第2期82-93,156,157,共14页
New Horizons from Tianfu
基金
中国传媒大学2023校级科研项目“深度媒介化图景人的交往变革研究”(编号:CUC230D023)。
关键词
青年消费
媒介化消费
数字媒介
平台经济
主体性
youth consumption
mediated consumption
digital media
platform economy
subjectivity
