摘要
该文基于社区社会体育服务供给对促进居民体育消费结构升级的降低消费门槛、提升消费能力、丰富消费场景等作用机制,梳理其存在的现实困境:服务供给总量不足与结构失衡并存、服务供给机制不活与可持续性不强交织、服务供给评估不准与需求对接不畅叠加。为此,提出通过优化供给结构布局、提升服务专业水平、创新供给体制机制、强化数据精准对接等路径,构建支撑居民体育消费结构升级的高质量服务供给体系。
Based on the mechanisms of the role of community social sports service supply in promoting the upgrading of residents'sports consumption structure including lowering consumption thresholds,enhancing consumption capacity,and enriching consumption scenarios,this article examines the existing practical challenges:the coexistence of insufficient total service supply and structural imbalances,the intertwining of inactive service provision mechanisms and weak sustainability,and the overlapping of inaccurate service supply assessment and poor demand alignment.To this end,it proposes constructing a high-quality service supply system that supports the upgrading of residents'sports consumption structure through pathways such as optimizing the supply structure layout,improving professional service standards,innovating supply system mechanisms,and strengthening precise data-driven alignment.
作者
华锐
HUA Rui(School of Physical Education,Sichuan University of Science&Engineering,Zigong,Sichuan Province,643000 China)
出处
《当代体育科技》
2025年第33期90-92,共3页
Contemporary Sports Technology
基金
2024年四川省哲学社会科学重点研究基地研究项目(项目名称:四川省青少年体育赛事与学校教育的协同进路、厘清与展望,项目编号:YJY2024B17)。
关键词
社区体育服务
服务供给
体育消费
消费结构升级
Community sports services
Service supply
Sports consumption
Upgrading of consumption structure
