摘要
传统手工艺符号承载着深厚的文化基因,其文创转化是传统文化当代活化的关键路径,但当前面临创新不足、文化传递浅表化等困境。在生成式AI技术爆发的背景下,AI为手工艺符号的文创创新提供了技术赋能新范式。本文基于符号学、设计学理论,采用文献研究法、案例分析法与对比研究法,系统分析AI赋能传统手工艺符号文创的技术特征与发展现状,重点探讨其在创作效率、符号转译、产业生态等方面对传统手工艺文创行业的冲击与重塑,揭示当前行业面临的技术适配错位、文化表达浅表化、版权伦理模糊等核心问题,并从技术优化、符号深耕、人才转型、生态构建四个维度,提出传统手工艺符号文创从形式复刻走向文化深耕的创新路径。研究认为,AI并非替代传统手工艺传承的工具,而是推动其文创实现“技术精准化、文化内核化、产业生态化”的重要引擎,未来核心竞争力将聚焦于“AI技术工具化+文化符号深度化+创意个性化”的融合创新,为传统文化数字化传承提供新方向与实践参考。
Traditional handicraft symbols carry profound cultural genes,and their cultural and creative transformation is a key path for the contemporary activation of traditional culture.However,they currently face dilemmas such as insufficient innovation and superficial cultural transmission.Against the backdrop of the explosion of generative AI technology,AI provides a new paradigm for the cultural and creative innovation of handicraft symbols.Based on semiotics and design theory,this paper adopts literature research method,case study method and comparative research method to systematically analyze the technical characteristics and development status of AI-enabled cultural and creative products of traditional handicraft symbols,focusing on exploring its impact and reshaping on the traditional handicraft cultural and creative industry in terms of creation efficiency,symbol translation and industrial ecology.It reveals the core problems facing the industry,such as technical adaptation dislocation,superficial cultural expression and ambiguous copyright ethics,and proposes an innovative path for traditional handicraft symbol cultural and creative products to move from formal reproduction to in-depth cultural cultivation from four dimensions:technical optimization,in-depth symbol exploration,talent transformation and ecological construction.The study holds that AI is not a substitute for traditional handicraft inheritance,but an important engine driving its cultural and creative products to achieve"technical precision,cultural core orientation and industrial ecology".In the future,the core competitiveness will focus on the integrated innovation of"AI technology as a tool+in-depth cultural symbols+personalized creativity",providing a new direction and practical reference for the digital inheritance of traditional culture.
作者
贾涵迪
吴鑫馨
孙旭
年政旭
Handi Jia;Xinxin Wu;Xu Sun;Zhengxu Nian(Heilongjiang University,Heilongjiang,Harbin,China)
出处
《人文与社会科学学刊》
2026年第2期208-212,共5页
Journal of Humanities and Social Sciences
关键词
AI技术
传统手工艺符号
文创创新
技术赋能
文化传承
AI Technology
Traditional Handicraft Symbols
Cultural and Creative Innovation
Technological Empowerment
Cultural Inheritance
