摘要
以90后年轻用户为对象,系统分析其对吸油烟机产品的需求分层及优先级,指导吸油烟机产品设计优化,提高年轻人选购和使用体验。通过梳理吸油烟机需求维度并分类,采用线上问卷调研的形式,结合KANO模型与AHP层次分析法,获取需求属性分类及权重分配。目标用户需求呈现显著层级分化,通过权重排序,功能需求中吸排效果与自动调节为核心,体验需求中“油烟不扑面”与智能互联优先级突出,购买需求以价格敏感度为首。应用KANO-AHP方法提炼吸油烟机用户需求模型,提出聚焦核心功能与智能体验升级的差异化策略,为面向年轻群体的产品创新提供理论依据与实践路径。
As the target young users born in the 1990s,their demand stratification and priority for range hood products were systematically analyzed,guides the optimization of range hood product design,and improves young people's purchase and use experience.Through sorting out the demand dimensions and classification of range hood,using the form of online questionnaire survey,combining Kano model and AHP analytic hierarchy process,the demand attribute classification and weight distribution were obtained.The needs of target users show significant hierarchical differentiation.Through the weight ranking,the core of functional requirements is the effect of suction and discharge and automatic adjustment.The priority of"no smoke"and intelligent Internet is prominent in the experience demand,and the purchase demand is price sensitive.The KANO-AHP method is applied to extract the user demand model of range hood,and the differentiation strategy focusing on core functions and intelligent experience upgrading is proposed,which provides a theoretical basis and practical path for product innovation for young groups.
作者
郝书源
周恒
张伟
HAO Shuyuan;ZHOU Heng;ZHANG Wei(Qingdao Haier Smart Kitchen Appliances Co.,Ltd.,Qingdao 266100;National Engineering Research Center of Digital Home Networking,Qingdao 266100)
出处
《家电科技》
2025年第5期38-41,56,共5页
Journal of Appliance Science & Technology
