摘要
文旅资源整合是激活会议市场增长潜力的核心引擎,在国际会议市场发展案例方面显示,无论是政企协同的高效联动、跨界融合的价值延伸,还是行业聚合的资源共享,其核心逻辑都在于打破壁垒、优化配置,让分散的文化资源转化为推动产业发展的聚合力量。政府通过支持文化大发展的政策,为会议市场资源整合提供保障。此举,也可有效激活会议企业的创新实践,让文旅资源价值有的放矢,得以释放,行业组织的桥梁作用则加速了文旅资源的流转与共享。
The integration of cultural and tourism resources is the core engine to activate the growth potential of the conference market.In the development cases of the international conference market,whether it is the effi cient collaboration between government and enterprises,the value extension through cross-border integration,or the resource sharing through industry aggregation,the core logic lies in breaking down barriers and optimizing allocation,transforming scattered cultural resources into a consolidated force to drive industrial development.The government provides guarantees for the integration of conference market resources through policies supporting the large-scale development of culture.This move can also effectively stimulate the innovative practices of conference enterprises,allowing the value of cultural and tourism resources to be targeted and released.The bridging role of industry organizations accelerates the circulation and sharing of cultural and tourism resources.
出处
《中国会展》
2026年第2期64-69,共6页
China Conference & Exhibition
