摘要
文章旨在探索数字化技术背景下,国家级非物质文化遗产壮锦在东盟地区的创新传播路径。研究通过符号解构与重构、动态交互设计及在地化场景适配,结合全链条数字化技术支撑,构建了壮锦的跨文化数字创作逻辑与视觉特征。进一步提出“线上轻量化渗透—线下沉浸体验—产业价值转化”的三维传播体系。研究表明,数字化手段能有效打破传统壮锦的传播壁垒,提升其在东盟地区的文化认同与影响力,为非遗文化的国际传播与活态传承提供了实践参考。
This article seeks to investigate the innovative dissemination pathways for the national-level intangible cultural heritage of Zhuang brocade within the ASEAN region against the backdrop of digital technology.Through the deconstruction and reconstruction of symbols,dynamic interactive design,and localized scene adaptation,combined with comprehensive digital technological support,a cross-cultural digital creation logic and visual characteristics of Zhuang brocade are established.Furthermore,it proposes a three-dimensional communication system characterized by"lightweight online penetration—immersive offline experience—industrial value conversion".The research demonstrates that digital methods can effectively dismantle traditional barriers to the dissemination of Zhuang brocade,enhancing its cultural recognition and influence within the ASEAN region,thereby providing practical references for the international transmission and living heritage of intangible cultural culture.
作者
赵安琪
陈树莲
ZHAO Anqi;CHEN Shulian(Guangxi Agricultural Vocational and Technical University,Nanning 530007,China)
出处
《西部皮革》
2026年第1期141-144,共4页
West Leather
基金
广西农业职业技术大学2025年度人文哲学社会科学研究项目“人工智能赋能下壮锦创新及其在东盟视觉传播研究”(XSK2509)。
关键词
数字化壮锦
东盟
视觉传播
跨文化转译
非物质文化遗产
沉浸式体验
digital Zhuang brocade
ASEAN
visual communication
cross-cultural translation
intangible cultural heritage
immersive experience
