摘要
当前,短视频新闻已成为人们获取新闻资讯的重要方式。作为其载体的新闻语言受媒介生态环境影响,呈现出独特的生态特征:多模态符号的协同共生、语言动态平衡的适应性、跨文化符码的融合互补。短视频新闻语言的生态特征给新闻生产与传播带来了多方面的传播效能,既实现了信息触达的高效性,增强了情感共鸣与用户黏性,又提升了社会议题的议程设置能力。
Currently,short video news has become an important way for people to obtain news information.The news language,as its carrier,is influenced by the media ecological environment and presents unique ecological characteristics:the collaborative symbiosis of multi-modal symbols,the adaptability of linguistic dynamic balance,and the intercultural integration and thecomplementarity of semiotic codes.The ecological characteristics of short video news language have brought multiple communication efficiencies to news production and dissemination,such as achieving high efficiency in information reach,enhancing emotional resonance and user stickiness,and simultaneously improving the ability to set the agenda for social issues.
出处
《新闻知识》
2025年第9期26-31,93,共7页
News Research
基金
湖南省社科成果评审委员会项目“生态语言学视域下的短视频新闻语言研究”(项目编号:XSP2023WXC043)的成果之一。
关键词
短视频
新闻语言
生态特征
传播效能
short video
news language
ecological characteristics
communication effectiveness
