摘要
该研究旨在探讨新媒体环境下红色文化传播创新路径,以提升红色文化吸引力、影响力与实效性。在具体探讨中,先是阐述了新媒体环境下红色文化传播创新在巩固主流意识形态阵地、实现红色文化价值当代转化等方面的重要性,接着采用案例分析、现状研究等方法深入剖析当前传播实践中存在的内容僵化、形式单一、主体隔阂、受众分化等问题。基于此,该研究提出了理念、内容、形式、渠道、主体五个维度的创新转向,目的是突破现有瓶颈,为红色文化实现全方位、多层次系统性创新提供支撑,既促进教育价值与时代精神的有效传递,也增强其在全社会的传播力、引导力与认同感。
This study aims to explore innovative approaches to the dissemination of red culture in the context of new media,with the goal of enhancing its appeal,influence,and effectiveness.Through detailed analysis,the paper first elaborates on the significance of red culture dissemination innovation in consolidating the position of mainstream ideology and achieving contemporary transformation of red cultural values.Subsequently,it employs case studies and current situation research methods to thoroughly examine obstacles such as rigid content,monotonous formats,disconnects among communication subjects,and audience fragmentation in current dissemination practices.Based on this,the paper proposes five-dimensional innovative transformations in concepts,content,formats,channels,and subjects,aiming to break through existing constraints and provide systemic support for comprehensive,multi-level innovation in red culture.This approach not only facilitates the effective transmission of educational values and the spirit of the times but also strengthens its dissemination power,guiding influence,and sense of recognition across society.
作者
郭玉霞
GUO Yuxia(School of Marxism,Anyang Institute of Technology,Anyang,Henan 455000,China)
出处
《文化创新比较研究》
2026年第1期49-52,共4页
Comparative Study of Cultural Innovation
关键词
新媒体
红色文化
传播创新
价值共创
多元协同
效能指数
New Media
Red Culture
Communication Innovation
Value co-creation
Diverse collaboration
Efficacy Index
