摘要
随着代际变迁,旅游消费者行为变化显著,从单一感官享受转向更注重个性化体验、数字化文旅场景体验及高性价比需求的满足。然而,数字文旅市场出现了产业升级需求与技术应用滞后、产业技术供给活力不足与新生代消费逻辑脱节的双重结构性矛盾等问题。本文通过研究代际变迁下不同世代旅游消费者的群体特征和消费行为的变化规律,揭示其对数字文旅市场发展产生的影响,并提出开发个性化产品、优化体验、加强监管等策略,以有效适应数字文旅市场旅游消费需求侧的改变。
With the generational shift,the behavior of tourism consumers has changed significantly,moving from a focus on single sensory enjoyment to a greater emphasis on personalized experiences,digital cultural and tourism scenarios,and the satisfaction of high cost-performance demands.However,the digital cultural and tourism market has encountered dual structural contradictions such as the lag in technology application despite the need for industrial upgrading,and the disconnection between the insufficient vitality of industrial technology supply and the consumption logic of the new generation.By studying the group characteristics and consumption behavior changes of different generations of tourism consumers under generational shift,this paper reveals the impact on the development of the digital cultural and tourism market and proposes measures such as developing personalized products,optimizing experiences,and strengthening supervision to effectively adapt to the changes in the demand side of the tourism consumption in the digital cultural and tourism market.
作者
罗晶
杨心如
马志朋
刘华
uo Jing;Yang Xinru;Ma Zhipeng;Liu Hua(Frontier Interdisciplinary College,Ningxia University,Zhongwei,Ningxia 755000)
出处
《中国商论》
2025年第24期66-70,共5页
China Journal of Commerce
基金
宁夏大学2025年大学生创新创业训练计划项目“代际旅游消费者行为变迁对数字文旅市场创新升级的影响机制研究”(202510749794)。
关键词
旅游消费者行为
代际变迁
数字文旅市场
消费需求分化
业态创新
Tourism consumer behavior
Generational shift
Digital cultural and tourism market
Differentiation of consumption demands
Business model innovation
