摘要
当前复杂社会语境下,公众深陷效率焦虑与信息过载的困境,却又渴望返璞归真的生活。这种矛盾使传统影视传播面临着既有的圈层壁垒难以突破,有效的情感共鸣机制不足,最终导致传播效能不断衰减的挑战。电视剧《去有风的地方》创新性地构建了“符号转移—情感共振—行为转化”的三重仪式化传播路径,其“破圈”效果显著,为影视行业实现跨圈层共鸣提供了实践范本。这种破圈效应在带来传播红利的同时,也伴随着明显的副作用。因此,影视创作在追求传播广度的同时,也应注重文化深度,既要避免陷入短暂的文化消费狂欢,也要着力构建可持续的价值沉淀机制。
Amid the complex social landscape,the public finds itself trapped in a paradox—grappling with efficiency anxiety and information overload while simultaneously yearning for a return to authentic living.This contradiction has presented traditional film and television communication with challenges such as the difficulty in breaking through existing social barriers,insufficient mechanisms for effective emotional resonance,and ultimately,the continuous decline in communication efficacy.The television drama Meet Yourself innovatively constructs a tripartite ritualized communication pathway of"symbolic translation-emotional resonance-behavioral transformation",and has achieved a remarkably significant crosssphere effect,providing a practical paradigm for the film and television industry to achieve cross-demographic resonance.While this cross-sphere effect yields significant communication dividends,it is concurrently accompanied by discernible side effects.Consequently,while pursuing the breadth of communication reach,film and television creation should also emphasize cultural profundity,both avoiding entrapment in ephemeral spectacles of cultural consumption and striving to construct sustainable mechanisms for enduring value sedimentation.
作者
陈艺菲
荀瑶
Chen Yifei;Xun Yao
出处
《四川戏剧》
北大核心
2025年第9期108-111,共4页
Sichuan Drama
基金
2025年度黑龙江省高等教育教学改革研究项目“全媒体语境下双创教育与视听创作课程融合路径研究”(项目编号:SJGY20210705)的研究成果。
关键词
《去有风的地方》
互动仪式链
仪式化传播
文旅融合
文化认同
Meet Yourself
Interaction Ritual Chains
Ritualized Communication
Cultural-Tourism Integration
Cultural Recognization
