虚拟在场:网络粉丝社群的互动仪式链被引量：220

Virtual Presence:the Interaction Ritual Chain of Online Fan Community

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摘要伴随着数字化浪潮的袭来,公共领域与私人空间的界限愈加模糊,中国互联网空间上涌现了大量的虚拟社群。在众多虚拟社群中,粉丝社群是声势最大且最为引人注目的。网络粉丝社群的凝聚力从何而来?为何网络粉丝社群具有高度的行动同质性?新媒体技术在其中扮演着何种角色?本文从互动仪式理论的角度出发,采用了参与式观察与民族志的研究方法,对韩国电视剧《来自星星的你》的粉丝社群进行研究。研究发现,互联网直播是维系电视剧粉丝社群的重要仪式,实时讨论是相互情感连接产生的基础。 With the development of new communication technologies, the boundary between public sphere and private life has been consistently blurred. A considerable number of virtual communities appear in every corner of the Internet. Among them, online fan communities have become one of the most active online social groups. Where does group solidarity come from？ What kind of role do technologies playin online fan communities？ This paper examines these questions from the aspect of interaction ritual chain theory. By conducting participant observation and ethnography in the online fan community of ＂the Man Who Came From the Star,＂ this study finds that online live broadcasting is an important ritual that maintains group dynamics, and the real-time discussion is the foundation of the formation of the community＇s shared focus and mood.

作者潘曙雅张煜祺

机构地区中国人民大学新闻学院美国西北大学梅迪尔新闻媒体整合营销传播学院

出处《国际新闻界》 CSSCI 北大核心 2014年第9期35-46,共12页 Chinese Journal of Journalism & Communication

基金中国人民大学科学研究基金(中央高校基本科研业务费专项资金资助)项目成果项目批准号(13XNF065)~~

关键词互动仪式链粉丝社群来自星星的你虚拟社群情感能量 interaction ritual chain, fan community, virtual community, emotion energy, theMan Who Came from the Star

分类号 G206 [文化科学—传播学]

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参考文献9

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