摘要
通过分析妈祖文化数字化传播在资源建设、渠道拓展与传播成效方面的实践成果,剖析其在内容生产、传播效果与认同构建中面临的现实困境,进而从核心理念、叙事体系、传播路径与保障机制四个维度,优化以“价值内化”为导向的妈祖文化数字化传播模式,为其在数字时代的创造性转化与创新性发展提供学理支撑与实践指引。
By analyzing the practical achievements of the digital dissemination of Mazu culture in terms of resource construction,channel expansion,and dissemination effectiveness,the paper examines the practical challenges it faces in content production,dissemination impact,and identity formation,and then optimizes the digital dissemination model of Mazu culture,which is guided by the concept of"value internalization",from four dimensions:core philosophy,narrative system,dissemination path,and guarantee mechanism,so as to provide a theoretical reference and practical path for the creative transformation and innovative development of Mazu culture in the digital era.
作者
林超
LIN Chao(Office of International Cooperation and Exchange,Putian University,Putian Fujian 351131,China)
出处
《莆田学院学报》
2025年第6期1-7,共7页
Journal of putian University
基金
莆田学院妈祖文化数智实验室自主研究课题(MZYB2025010)。
关键词
妈祖文化
数字传播
模式优化
Mazu culture
digital communication
model optimization
