摘要
基于城市符号学与产品设计的交叉视角,构建了城市文化符号在文创设计中的“提取-再造-落地”三段式转化路径。通过数据化调研并结合典型性与识别度双重标准,筛选核心文化符号;运用图形语法、材质工艺创新等方法,形成具备应用价值的设计方案,并通过样品制作与用户体验测试验证可行性;依托文旅场景与电商平台实现设计成果的传播与商业转化。配套建立的量化评价指标与标准化流程模板,有助于提升设计教学与校企合作项目的效率。实践表明,该路径能有效增强文创产品的文化辨识度与市场转化率,激活地方文化资源价值,推动区域文化产业升级。
From an interdisciplinary perspective of urban semiotics and product design,the"extraction-regenerationimplementation"three-stage transformation path for urban cultural symbols in cultural and creative design is constructed.Through data-based research and combined with dual standards of typicality and recognizability,the core cultural symbols are screened;by using graphic grammar,material and process innovation and other methods,a design scheme with application value is formed,and the feasibility is verified by sample production and user experience test;relying on the cultural tourism scenario and e-commerce platform,the communication and commercial transformation of design outcomes are achieved.The correspondingly established quantitative evaluation indexes and standardized process template are helpful to improve the efficiency of design teaching and schoolenterprise cooperation projects.Practice shows that this path can effectively enhance the cultural recognizability and market transformation rate of cultural and creative products,activate the value of local cultural resources,and promote the upgrading of regional cultural industries.
作者
戴春雪
DAI Chunxue(Department of Art and Media,Fujian Forestry Vocational&Technical College,Nanping 353000,Fujian,China)
出处
《上海包装》
2025年第11期201-203,共3页
Shanghai Packaging
关键词
城市文化符号
文创设计
符号转译
评价指标体系
产业化
urban cultural symbol
cultural and creative design
symbol translation
evaluation index system
industrialization
