摘要
本研究是关于中国风包装设计与传播的创新特征展开,探讨了陶瓷包装设计在现代市场中的应用与发展。针对中国风包装设计在传递文化价值和增强品牌认同感方面的独特优势的问题上,笔者通过分析传统元素的现代转化和文化符号的创新表现了设计手法的多样性,以及数字媒体与新媒体技术在包装传播中的作用,研究了传统文化在与现代设计的融合对提升陶瓷产品市场竞争力重要性的问题上,对陶瓷产业的包装设计提供理论指导与实践借鉴,从而促进中国传统文化的传承与创新传播。
This study examines the innovative properties of Chinese packaging design and distribution and examines the application and development of ceramic packaging design in modern markets.Answering the question of the unique benefits of Chinese packaging design in spreading cultural values and improving brand identity,the diversity of design methods is reflected in the analysis of the modern transformation of traditional elements and the innovation of cultural symbols,as well as the role of digital media and new media technologies in packaging communication.The importance of integrating traditional culture with modern design was examined to improve the market competitiveness of ceramic products,provide theoretical and practical guidance for packaging design in the ceramic industry,and promote the spread of traditional Chinese culture and innovation.
作者
高亚伦
Gao Yalun(Jingdezhen Ceramic University,Jiangxi,Jingdezhen,333000,China)
出处
《陶瓷》
2025年第8期74-76,共3页
Ceramics
关键词
国风包装设计
陶瓷设计
品牌传播
文化传播
National style packaging design
Ceramic design
Brand communication
Cultural communication
