摘要
本研究把广东省省家具出口选定为核心研究对象,采用2015-2024年的出口贸易数据,结合采用国际经济学与贸易学的理论,对广东省家具出口现状及竞争策略实施系统性考察,广东省省作为国内最大的家具制造跟出口基地,在国际市场里起着关键作用。2015-2018年广东省省家具出口年均展现出持续增长情形,但遭到新冠疫情冲击的干扰,2020-2022年出口规模大幅减退,直至2023年才逐渐显现出复苏迹象,2024年与上一年相比实现6.5%的增长。凭借对最新数据的透彻分析,本研究查找到广东省省家具出口碰到的主要挑战,涵盖国际市场竞争愈发白热化、绿色贸易壁垒持续增多、原材料及人力成本不断提高等,研究拿出了如下竞争对策:调整产品布局模式、拓展RCEP新兴市场的规模拓展空间、增强自主品牌树立的效果、提升智能制造技术的创新能力等,为增强广东省家具出口竞争力提供切实有效的方案,研究成果对促进广东省省家具产业实现转型升级、增强其国际竞争优势有重要参考意义。
This study selects the furniture export of Guangdong Province as the core research object.By using the export trade data from 2015 to 2024 and combining the theories of international economics and trade,a systematic investigation is conducted on the current situation and competitive strategies of furniture exports in Guangdong Province.As the largest furniture manufacturing and export base in China,Guangdong Province plays a key role in the international market.From 2015 to 2018,the furniture exports of Guangdong Province showed a continuous growth trend every year.However,due to the disruption caused by the COVID-19 pandemic,the export scale dropped significantly from 2020 to 2022.It was not until 2023 that signs of recovery gradually emerged,and in 2024,compared with the previous year,it achieved a growth of 6.5%.Based on a thorough analysis of the latest data,this study identified the main challenges faced by furniture exports in Guangdong Province,covering increasingly fierce international market competition,the continuous increase in green trade barriers,and the rising costs of raw materials and labor.The study has come up with the following competitive countermeasures:Adjusting the product layout model,expanding the scale expansion space in RCEP emerging markets,enhancing the effect of establishing self-owned brands,and improving the innovation capacity of intelligent manufacturing technology,etc.,provide practical and effective solutions for enhancing the export competitiveness of furniture in Guangdong Province.The research results have important reference significance for promoting the transformation and upgrading of the furniture industry in Guangdong Province and enhancing its international competitive advantage.
作者
胡乐琼
赵映霞
Leqiong Hu;Yingxia Zhao(Guangzhou College of commerce,Guangzhou,China)
出处
《人文与社会科学学刊》
2025年第11期187-192,共6页
Journal of Humanities and Social Sciences
关键词
广东省省家具出口
竞争战略
国际市场
产业升级
智能制造
Guangdong
Province Furniture Export
Competitive strategy
International market
Industrial upgrading
Intelligent manufacturing
