百千万工程驱动下高校服务地方文化传播的机制创新——基于TTM-2.0模型的分析

Mechanism Innovation of Universities'Services in Local Cultural Dissemination Driven by the"Hundreds,Thousands,and Ten Thousands Project":An Analysis Based on the TTM-2.0 Model

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摘要在国家“百千万工程”纵深推进乡村振兴的战略背景下,高等院校作为地域文化传承创新的重要载体,其在文化再生产与传播中的功能日益凸显。本文以广东梅州职业技术学院为个案,聚焦客家文化的高等教育传播机制,提出并系统阐释“高校课程—课程实践—文化公共化”三阶转化模型(Triadic Transformation Model 2.0,TTM-2.0)。通过梳理文化记忆理论、文化再生产理论及行动者网络理论的核心框架,界定模型三阶段的理论内涵,并创新性地将“文化公共化”重构为“延迟性公共化”,揭示文化传播的长效性特征。研究进一步剖析在校学生积累的文化资本通过“潜势—惯习—再激活”动态机制,转化为职业生涯中持续性文化传播行为的内在逻辑,并提炼出可迁移的教学模块设计原则,为客家文化的活态传承与高校服务地方文化振兴提供理论参考与实践范式。 Against the strategic backdrop of the national"Hundreds,Thousands,and Ten Thousands Project"advancing rural revitalization,higher education institutions,as vital carriers for the inheritance and innovation of regional culture,have increasingly prominent roles in cultural reproduction and dissemination.Taking Guangdong Meizhou Vocational and Technical College as a case study,this paper focuses on the higher education dissemination mechanism of Hakka culture and proposes and systematically elaborates on the Triadic Transformation Model 2.0(TTM-2.0)of"university curriculum—curriculum practice—cultural publicization."By reviewing the core frameworks of cultural memory theory,cultural reproduction theory,and actor-network theory,it defines the theoretical connotations of the model's three stages and innovatively reconstructs"cultural publicization"as"delayed publicization,"revealing the long-term characteristics of cultural dissemination.The study further analyzes the internal logic by which cultural capital accumulated by students on campus transforms into sustained cultural dissemination behaviors in their professional careers through the dynamic mechanism of"potential—habitus—reactivation."It also extracts transferable design principles for teaching modules,providing theoretical references and practical paradigms for the living transmission of Hakka culture and universities'services in local cultural revitalization.

作者董芳远颜同宇 Dong Fangyuan;Yan Tongyu(Guangdong Meizhou Vocational and Technical College,Meizhou,Guangdong 514011)

机构地区广东梅州职业技术学院

出处《人文与社会科学学刊》 2025年第11期123-126,共4页 Journal of Humanities and Social Sciences

基金 2025年梅州市哲学社会科学规划项目(MZSKLX2025098) 广东省普通高校青年创新人才项目(2024WQNCX264) 梅州市教育教学研究课题(MZ12YBKT381)。

关键词客家文化百千万工程三阶转化模型延迟性公共化文化资本文化传播 Hakka culture Hundreds,Thousands,and Ten Thousands Project Triadic Transformation Model delayed publicization cultural capital cultural dissemination