摘要
中华优秀传统文化融合文化、历史与创意,贯通了传统文化现代化转型路径。国漫电影以优秀传统文化IP为核心载体,在创作类型、内容题材与受众群体上持续突破拓展,通过符号转译和视觉叙事的技术维度、意义生产和受众认同的传播维度、文化解码和价值再嵌的价值维度,呈现出深厚文化内涵和强劲发展潜力。同时,传统文化IP及相关产业发展也暴露出文化内核失焦、技术应用浅表、价值阐释与当代需求脱节等问题。对此,传统文化IP发展应明确转型边界,构建可持续发展模式,打造全产业链IP生态以实现价值最大化,为构建具有全球传播力的传统文化IP提供理论参照。
By integrating culture,history,and creativity,excellent traditional Chinese culture has forged a pathway for the modern transformation of traditional culture.Chinese animated films have taken traditional cultural IPs as their core carriers,continuously breaking new ground in creative genres,thematic content,and audience demographics.Through the technical dimension of symbolic translation and visual storytelling,the communicative dimension of meaning production and audience identification,and the value dimension of cultural decoding and value re-embedding,they have demonstrated profound cultural significance and robust developmental potential.However,the development of traditional cultural IP and related industries has also exposed issues such as ambiguous cultural positioning,superficial technological application,and value interpretations that fail to align with contemporary demands.To address these challenges,it is suggested that traditional cultural IP development clearly define its transformation boundaries,establish sustainable development models,and build a full-industry-chain IP ecosystem to maximize value.
作者
罗佩瑶
武大壮
LUO Peiyao;WU Dazhuang(School of Marxism,Guangxi Normal University,Guilin Guangxi,541006,China)
出处
《文化创新比较研究》
2025年第36期53-57,共5页
Comparative Study of Cultural Innovation
基金
广西研究生教育创新计划项目“历史虚无主义叙事新样态及实践进路研究”(项目编号:YCSW2024158)
广西研究生教育创新计划项目“抗战时期中国共产党培养中华民族共同体意识的路径考察研究”(项目编号:XYCS2025018)
广西研究生教育创新计划项目“新中国成立初期毛泽东对中国式现代化的探索与启示”(项目编号:XYCS2025035)
广西师范大学马克思主义学院全面从严治党暨新时代“清廉马院”建设专项研究课题“新时代健全全面从严治党体系的基本经验与实践路径研究”(项目编号:QLMY2508)。
关键词
传统文化
IP
现代化
国漫
文化研究
路径
Traditional culture
IP
Modernization
Chinese animated film
Cultural research
Path
